The apex release from ZTT, an English record label inspired by Italian Futurism in name, design and content. (The) Art of Noise was a faceless project in creating totally synthetic music, using the most cutting-edge sampling technology of the time; even the human voices on the album are artificial. As a manifesto, Who’s Afraid Of The presents a complex of sound, image and words which place it beyond the realm of mere synth-pop; it stands as a kind of sublime machine delirium, an advanced experimental techno-pop provoked by the studio and producer as artist, while clearly revealing electronic music’s bifurcate post-pop future in the interconnected ambient/dance sphere.